Creating video content doesn't have to be as daunting as it seems! I know a lot of creators tell you that you need to load up on gear: lighting, mics, tripods, fancy cameras…but, the truth of the matter is: you can make cool videos with your smartphone and a little improvising. You don't NEED to buy fancy equipment to make quality content - you can use everyday items in your house to make great videos.
A young baker filming a video. Next to the photo is a graphic with the words “Creating Videos Without Fancy Equipment”.
Here are a few examples:
1. Tripod Swap
Instead of a tripod: drop your phone into a cup on top of a stack of books, to shoot vertically without any fancy equipment. This will keep your phone steady, and allow you to work hands free, with low/no cost of entry.
2. Cinematic For The Win
Put your camera in cinematic mode and go to work! It’s pretty amazing how well the background blurs, and it makes the picture look way more high end. Just make sure you have plenty of light, so it can stay in focus.
3. Easy Lighting
For lighting, you just need to face a window - if the background looks orange, then put a daylight temperature bulb in the lamp in that room.
Video by Mart Production via Pexels (thank you!)
In the end, the most important part of your video, is what you are giving to the audience. The most important thing is to concentrate on the actual content and message. This is your bread and butter. Before you hit publish, sit back and ask yourself: what value does this video provide? Also practice something I like to called “content empathy”…really think about where you are putting your video. If it’s on facebook, will people want to watch it, if the feed surrounding it is their friends new baby, their cousins wedding photos, etc…? Put yourself in their shoes.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Making video content can be fun and rewarding! Over the coming weeks I'll be sharing more tips and tricks, but this is a great place to get started, especially if you’re looking to ramp up your video presence in 2023. So don't be intimidated - you've got this! With a bit of effort and creativity, you can make amazing videos, without an outstanding budget.
Happy creating! Keeping puking rainbows :)
Erica Hanna
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Erica is a Six Time Emmy Award Winning Video Producer/Director. She specializes in professional/high-end digital and commercial content creation, empowering people of all ages to create their own videos, and teaching workshops about smartphone video production.