It’s common knowledge that video marketing is HOT right now. 86% of businesses are using video as a marketing tool in 2021, compared to just 63% three years ago. It has great ROI, provides a vehicle for authenticity, and keeps us entertained for hours while scrolling on TikTok.
But, we need to start thinking BEYOND marketing when it comes to video. According to Insivia, people retain 95% of a message from a video, and only 10% from written text. Yet, we are still relying on e-mail to relay information, onboard new hires, look for new business, and educate our staff.
man records himself on a smartphone set up on a tripod
5 Ways You Can Use Video in 2022
(That don’t involve marketing.)
Onboarding: Why waste time explaining how to do a timesheet, over and over? Do it once, record it, and upload it so your new employees can watch it. (Hey, some of your old employees may even need the reminder)
Company Updates: E-mails that are multiple paragraphs get lost in the shuffle…if you’re the boss, or director of your department, consider writing down 3 bullet points, and making your message into a video that is less than a minute long. Short and sweet is the key!
Troubleshooting Videos: Is there a common problem or hiccup with a program you use? Is there a fix that only ONE person in the company seems to know? Record them helping next time, that way, if they’re sick (or if they move on to a different job), you aren’t stuck without a solution.
New Hire Intros: If you are still working from home, have your new hire make a video introducing themself. Make sure to give them a few quick questions as prompts, so they know what to say, and remind them to keep it under 2 minutes for watchability.
Project Updates: each project should have a point person who knows where all of the updates stand. Encourage project managers to send out a monthly message with timeline updates for important projects. This gives them facetime with others in the company, and also gives the opportunity to rally the troops and excite them about what is to come.
(Bonus) Don’t forget the GIFS: overly corporate lingo is shown to alienate employees, consider engaging in slack, e-mails, etc…with the occasional (work appropriate) GIF.
As always, if you have any questions about how to set up any of these type of videos, my inbox is open! I teach Smartphone Video Bootcamps, and classes on: storytelling, on camera performance, how to be more relatable via zoom, and more!
Keep puking rainbows, and remember to subscribe to my newsletter if you want more tips (I promise, I’m lazy with it…and you’ll be lucky to get one a month).
Erica Hanna
Owner, Puke Rainbows